Desk to Dinner - the Making of Our 2024 Holiday Campaign
This campaign was really about showing the best of SG, and the way that the pieces are intended to be worn: from day to night - from desk to dinner and everything in between.
Monday
To start the week, I chose a powerful color juxtaposed with the ease of a denim shirt. I love a jacket that can be draped over the shoulders for post-work drinks. Here I’ve layered two of our most classic bangle choices; the quintessential choices to start your stack.
Monday
Pushing back the sleeves on a blazer instantly feels more styled and provides a clear runway for bracelets. A stack of Domed Rings makes a power pinky statement.
Tuesday
A white button down is a classic- it’s polished, yet sexy and really lets the jewels to be the star of the show. The Gold and Oval Link Necklace looks great against bare skin in an open neckline.
Tuesday
Our Signet Rings add color and personality as a solo cocktail ring.
Wednesday
Wearing a matching set is an easy way to look intentional and polished with your look. Denim on denim is having a moment - I finished this on-the-go look with beads in a similar hue. The Pearl and Pave Charm adds some visual intrigue.
Wednesday
A signature stack is very “SG.” We’ve recently launched these Scattered Bangles - our customers are loving the subtle pops of color.
Thursday
It’s almost the weekend! I love the mix of a dressy skirt with a more casual knit. Here we’ve added a necklace layer, featuring a bold initial necklace and coordinating earrings that tell your story. They also make thoughtful gifts.
Thursday
It’s all about texture. Bracelet stacks can be added onto over time with varied metals, shapes, and diamonds or gemstones.
Friday
Friday
Fridays are for Candy (Button) - I’ve been loving the new Candy Pearl pieces for a statement. The response from our community has been unbelievable! The Pearl Buttons have quickly become best sellers.
We love a cocktail paired with a cocktail ring!
Every day is an occasion to sparkle.
So, start sparkling!
